Digital Printing vs Embroidery: Which is Best and Why?

When it comes to adding designs to clothing, bags, hats or other textiles, there are two widely preferred methods: digital printing vs embroidery. Each method carries its own unique charm and practicality, making the choice heavily reliant on individual needs and preferences. Let’s delve into the benefits of these two techniques.

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What is Digital Printing?

Digital printing is a technologically driven process that imprints designs directly onto fabric through a specialized printer. Digital printing has the ability to deliver vibrant hues rapidly and economically. If your project demands intricate patterns, multiple colours, or photographic precision, digital printing is your knight in shining armour.

Benefits of Digital Printing

  • Bright colours
  • Saves a lot of time
  • Easier to print intricate and complex designs
  • Cost-effectiveness

What is Machine Embroidery?

Embroidery involves stitching the design onto the fabric using an embroidery machine that can use up to 15 different thread colours at once. The appeal of embroidery lies in its ability to evoke a sense of professionalism and sophistication, outlasting its digital counterpart. It is an ideal choice for text-based designs, logos, and monograms. Moreover, when durability is paramount, such as team wear, workwear and professional apparel, embroidery stands tall.

Benefits of Machine Embroidery

  • Embroidery has more durability than digital printing
  • Cost-effective, since it lasts longer
  • Embroidered logos don’t fade even after several washes
  • Works on thin and thick garments

Choosing the Right Method

Choosing the right method for adding designs to textiles depends on your specific needs. If you need a design that will last for years to come or a sophisticated and professional look, machine embroidery might be the best option. However, if you need a quick turnaround time, cost-effectiveness, or vibrant colours are essential, digital printing might be a better fit for your needs. Consider your design requirements, budget, and timelines before making a decision.

Tips for Choosing the Right Method

  • Consider the design details: Do you need multiple colours or fine details? Embroidery might be a better choice.
  • Evaluate the durability: Do you need the design to last for years? Machine embroidery is more durable than digital printing.
  • Quantity: Are you ordering a large quantity or a small batch? Digital printing might be more cost-effective for small orders, while embroidery might be better for bulk orders.
  • Timeline: Do you need the products in a hurry or do you have some time? Digital printing has a quicker turnaround, while embroidery might take longer.


The battle between digital printing and embroidery is not about superiority but suitability. Your decision should pivot around your design requirements, budget, and timelines, choosing the method that aligns perfectly with your needs. Contact us for quality machine embroidery.

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